Marketing Analytics Consultant. Assess your analytics capabilities compared to the best in class across industries and decide what to invest in and when. As Principal Analytics Consultant for Blast Analytics, Halee partners with clients to make the most out of their digital analytics data. You’ll see the ROI in your investment with data that’s presented in a way that’s designed to make decision-making easier, less time-consuming, and more precise. Apply to Data Analyst, Professor, Senior Technology Consultant and more! Effective marketing data analytics requires a few key elements, including: Bringing these pieces together and truly harnessing the power of your marketing data, however, requires specific expertise. Get stronger results across all your online and offline channels. What are our best opportunities for growth? Despite the game-changing nature of marketing based on analytics, executives report a low percentage of projects in which marketing analytics are used before making a company decision, even when they are available – 31% in B2B and 33% in B2C. Our focus areas include, but are not limited to, determining: Trianz’ Marketing Analytics Practice was conceived and developed by our team of data scientists with deep business intelligence and marketing analytics experience. Gain customer, product, and brand insights and manage risks. About the Opportunity: GSG is seeking a Senior Marketing Analytics Consultant to join our dynamic team. NEEDING DATA INSIGHTS TO FORECAST AND ADAPT, Enterprise Portals, Content and Collaboration, Transformational Applications management (TAM), Prescriptive and Predictive Analytics Consulting, Competitive Digital Benchmarking of Analytics, Market size, forecasts, trends, and segments, Brand awareness, preference, and loyalty rates, Potential assessment and planned migration, Master data management (for data cleansing, 360° customer view), Predictive analytics (statistical modeling, machine learning). Yet alignment, behaviors, and tools required to become an analytics driven organization are complex. In addition to taking courses geared to analytics and consulting, students can attend professional conferences and participate in local, regional, and national consulting … © 1999-2020 - Blast Analytics & Marketing, Inc. Implement an intuitive marketing analytics solution that integrates your website, CRM, automation tools, and support systems. We partner with you to plan, design and implement a marketing analytics program for improved efficiency. Sign Up for Our Monthly Insights. As just one recent example, we successfully helped an ecommerce client review its customer base and determine their most valuable customers. If you’re just getting started down the marketing analytics path, take advantage of our interactive workshops and roadmap planning sessions using our proven Trianz Discovery approach. Additionally, we help you maximize your pre-existing resources and enhance your overall marketing ROI. At Trianz, we build a better, stronger marketing operation for clients like you by combining sound marketing principles with the latest advancements in Big Data and data science. The decision by IBM to sunset Netezza comes after years of cost an, Increase Insight Quality, Generate New Revenue Streams This site uses cookies. Marketing Analytics Consultant, CRM Consultant, CRM Data Scientist in the Des Moines area. Our team can help you define workflows, event-based triggers, and metrics that measure campaign performance and marketing ROI. MMA’s marketing analytics consulting team works with Fortune 1000 co's to improve marketing optimization, planning & performance. We can help you develop a strategy, conduct pocs, and monetize big data analytics capabilities. If you’re like most enterprises, you’re wondering how to turn information into actionable insights for better decision making and increased business outcomes. We're eager to assist you! Filter by location to see Marketing Analytics Consultant salaries in your area. At SR Analytics, our skilled marketing analytics consultants harness you to devote your marketing capital to exclusive campaigns, with the help of customized marketing analytics solutions. A SCALABLE ANALYTICS PLATFORM BUILT FOR SPEED AND GROWTH. Business Discovery with Marketing Stakeholders, Marketing and Customer Insights, Segmentation, and, Marketing Dashboards (Salesforce, Marketo, etc). Salary estimates are based on 756 salaries submitted anonymously to Glassdoor by Marketing Analytics Consultant … Our proprietary marketing analytics service is a cutting-edge market evaluation methodology with a big-picture focus: it helps you understand the past, calculate where you are now, and then more accurately forecast a growing, prosperous future. … 2. With our data-driven, holistic approach, we will help you architect and implement an integrated marketing analytics strategy that answers your questions and enables you to: The goal of an analytics initiative is to develop actionable insights from your data, continuously learning from user and organizational activity to make smarter decisions and improve business results. Adapting to those changes - as well as the events and trends going on in our world today - are key to maintaining (or gaining) the lead in your industry. When a Marketing Analytics Consultant Could Help Your Organization We live in a world where data is crucial to success. Help you analyze your data properly. Marketing Analytics Consulting, Marketing Performance Consulting, Digital Marketing Consultant, MarTech Consulting, Growth Hacking Consulting, and Marketing Automation. Understand the role of data analytics. Closing this empathy gap requires a “voice of customer” solution. If you have questions or you’re ready to discuss how Blast can help you EVOLVE your organization, talk to an Analytics Consultant today. With a digital analytics agency offering round-the-clock support by your side, you can now, more precisely, calculate customer sentiment, correctly spot new trends, or use data-centric research to increase brand or product awareness on a continuing basis. Our marketing analytics consulting offers a full, comprehensive range of marketing analytics services that are well worth it. A marketing analytics consulting firm founded by Leon Barsoumian, a marketer, analytics experts, and entrepreneur with 20 years of experience helping small businesses to fortune 500 … Analytics that drive insights. We help clients gauge the gap between where they are and where they need to be and prioritize to gain a competitive edge in this hyper-competitive world. Business intelligence (bi) and visualization capabilities are key levers for your organization's transformation to a data-driven culture. Specifically, we will work with your organization to: Scores of companies have benefited from Blast’s marketing analytics consulting expertise. Tyler Vaughn – Manager, Web Development & Design. Our marketing analytics consultants partner with your marketing team to plan, design and implement a marketing analytics program within a -driven environment, providing ongoing service and support to promote better performance, efficiency and more nimble responses to changing dynamics. Manage enterprise data with confidence, assurance and ease of access. There is absolutely no real value in all the information marketing analytics can give you – unless you act on it. Our dedicated team will help your marketing leaders understand the significance and impact that marketing analytics can have on your company. Blast consultants are ready to help you, too. While other firms may excel at one or the other, Blast combines its proven expertise in analytics consulting and digital marketing to deliver holistic marketing analytics solutions based on your unique business needs. Marketers accomplish this by measuring performance—from social media, blogging, to channel communications. Our focus areas include, but are not limited to, determining: Towards that end, our marketing analytics service leverages the best market assessment tools to gain insights from: Because this service is ongoing, our marketing analytics periodic evaluations to measure effectiveness, with improvements and adaptations as necessary to maintain viability. As experienced marketing analytics consultants, Blast will ensure you establish the framework and processes necessary to successfully execute marketing data analytics within your data-rich environment. 1 Review. Drive your data analysis to the next level with data lakes on the cloud. She works with companies across various industry verticals to define reporting requirements, design tracking strategies, and provide analysis to answer questions that will drive businesses forward. A digital analytics agency should help brands organize and clean up their digital data, and then act on it, enabling you to use this data to increase conversions, segment audiences, and identify … Yet many marketing executives struggle with the measurement and analysis of marketing performance, unable to confidently answer important business questions such as: If that’s you, Blast is here to help. We help brands evolve their data strategy, understand marketing impact, and better know their prospects and customers and predict behaviors. Leading Digital Transformation with Data-Driven Insights: Thoughts for CEOs. A leader in analytics consulting, Blast combines strategy, implementation, optimization and training to help you EVOLVE your organization by doing more of what works and less of what doesn’t. Measurably improve customer experiences with true precision marketing. 411 International Marketing Analytics Consulting jobs available on Indeed.com. Sounds simple. We deliver expertise talent for our business partners. Thanks to Halee and Blast, our leadership now understands that our data is impossible to ignore. Gaining customer insight. Customer Segmentation, Market Basket Analysis, RFM Analysis, Outsource Marketing Analytics Services, Marketing Analytics Consulting Services, and Campaign … Access data to uncover actionable insights and make better decisions to grow your business and control costs. How does our activity compare to competitors? What Is the Difference Between a DMP and CDP, and Do I Need One? Why Wait to Migrate? ), and web analytics Experience with web analytics and reporting tools (Google Analytics… More than ever, marketing organizations are being pressed to maximize effectiveness and optimize marketing performance — and for good reason. In a constant process of testing and learning, marketing analytics enables you to improve your overall marketing program performance by, for example: 1. 3. Optimizing processes. 4. Today’s Marketing Analytics should blend in newly available non-traditional sources of data with enterprise data, and adapt to the rapidly evolving digital delivery channels. Marketing analytics consists of the technologies and processes, which enable marketers, to evaluate the success of your business marketing initiatives. Our collaboration with Trianz has been exceptional with conspicuous benefits. The continuous 24/7/365 onslaught of both structured and un, Artificial Intelligence (AI) has emerged as the most over-hyped term since “Big Data.”. The GSG consulting team is comprised of diverse, experienced, driven, and dynamic contributors who excel at getting things done. The platform now effectively manages customer reference data, while addressing data accuracy and quality issues. out of your reports, so you get a clear picture of your marketing performance. CSS Corp helps marketers with Insights that equip them to revisit their campaign mechanisms, approach customers with intelligent strategies, and deliver personalized and contextual messaging/offers through multi-channel campaigns e.g. Also, we blend real-world business intelligence and data science capabilities to derive useful information for … The national average salary for a Marketing Analytics Consultant is $96,616 in United States. Execute your business strategy by leveraging your company’s data through a comprehensive approach that tells you what, when, why, and what next. Principal Analytics Consultant Whether you’re just starting to explore marketing analytics or need additional expertise and support from an agency to take you further, Blast will ensure your success. Identifying channel deficiencies. Data optimization is about gener, Forces Driving the Explosion in Enterprise Data Strategy Development Identify the challenges and goals of managing your customer acquisition and retention. A very micro-level view of the target audience is becoming feasible with increased digital activity. First, we have to stat the fact that reports, slides, and charts … The depth and precision of the insights we receive, from audiences, behavior, and attribution, have made us a smarter marketing team. Please leave a message and we'll get back to you shortly. Absolutely. The challenges of digital transformation apply to people, processes and technologies. : The role of the Marketing Analytics Manager is to build strategic business value to win in the marketplace by solving business problems using analytical methodologies as well as leveraging current… statistical tools and analytic reports to reinforce fact based decision-making. Cutting-edge techniques to identify patterns, predict outcomes and boost confidence. Learn more about applying for Marketing Analytics Reporting Consultant position at Accenture. As a marketing analytics consultant, I help businesses to establish a data-driven marketing department by providing a custom-tailor strategy and optimization plan. Marketing Analytics. Trianz has not only helped us reap manifold business benefits, but has also bolstered our relationship with our customers. Technology does not make Digital Transformations Effective - People Do! Without the ability to test and evaluate the success of your marketing programs, you would have no idea what was workin… CBIG’s team of consultants, analysts, and data architects work with enterprises like yours to build a roadmap to success with Business Intelligence and Big Data Analytics. Mountain View Analytics is your trusted partner to help you find the meaning hidden within an ocean of digital marketing data. Are we allocating resources appropriately? For most consumer products organizations, the challenge lies in turning those data inputs into actionable insights that could drive your business forward. We use analytics and marketing technologies to improve our website, personalize content, and deliver relevant advertising. We help leaders and organizations reimagine value to stakeholders and transform with digital technologies. All marketers face challenges when dealing with analytics. We work with you to ensure success in the day-to-day management of your social and marketing data, dashboard usability, report development, and training requirements. Scores of companies have benefited from Blast’s marketing analytics consulting expertise. Not only that, you can also opt for our Competitive Intelligence service. By conducting a Recency, Frequency, and Monetary analysison our client’s customer data, we were able to identify specific customer segments such as Best Customers, Biggest Spenders, Most Loyal, etc. 45 Marketing Management Analytics reviews. Call 1 (888) 252-7866 or contact us below. Our global teams of consultants and leading data scientists, engineers, and analysts—including people from cutting-edge analytics firms like QuantumBlack, a McKinsey Company—possess deep industry and technical expertise and understand underlying industry economics, customer needs, and competitive dynamics. We can now invest our advertising dollars smarter and make product development decisions with greater confidence. By submitting your information, you agree to our revised  Privacy Policy. Regardless of the state of your data, CBIG Consulting can help get you on the right track and start delivering results. This is something we’re extremely appreciative of, and we look forward to associating with Trianz repeatedly. Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness, and yet surprisingly, only around 22 percent of the global marketers are backed with data driven initiatives. Marketing Analytics Consulting You’ve got lots of data. This enabled the client to focus its marketing spend on targeted campaigns, with tailored content, that yielded greater ROI among these top-performing segments. ; reporting on performance using Google Analytics and SEMRush Facilitate digital campaigns that leverage automated marketing tools (i.e… (email, banner ads, online video, paid search and SEO, etc. ... Analytic Partners provides marketing analytics and strategic consulting services for businesses. The application of scientific methods to guide marketing efforts is undergoing significant changes. Ongoing support is a bonus! It may be measurement and tracking, knowing whether you have clean data or not, or getting the right attribution model in place, and the list goes on. The BBA Marketing (MKTG) Analytics and Consulting track offers students interested in analytics and consulting several opportunities for building skills specific to this career path, and for networking with analytics and consulting professionals. 2. Transform your business by identifying new opportunities with data analytics. So, what is marketing analytics consulting? I provide marketing consulting to enhance the data resources integration, connect the data patterns, improve reporting systems, and empower stakeholders to stay in the center of your performance. Our analysts recommend data models, analytics and visualization tools that optimize customer engagement and drive sales through methodical strategy. With a transparent approach backed by deep analysis and a focus on results over reports, L.E.K. Adjusting strategies and tactics as needed. Our expert Analytics Consultants A free inside look at company reviews and salaries posted anonymously by employees. You may view our, Recency, Frequency, and Monetary analysis. Maximize operational agility, compliance, and performance while improving data quality and governance. Data+Consulting+Technology By conducting a Recency, Frequency, and Monetary analysis on our client’s customer data, we were able to identify specific customer segments such as Best Customers, Biggest Spenders, Most Loyal, etc. Digital marketing strategies and tactics are always changing. In the last few months, we have looked at hundreds of data analytics consulting companies and shortlisted the ones who are at the forefront of tackling the real analytics challenges. We leverage the power of Trasers to deliver insights that can help clients move up the digital evolution curve of their business functions and build a smarter business. Within business, we gain intelligence from our marketing analytics, which provide the data required to craft effective strategies. Partner with Blast to EVOLVE your customer experience and close the empathy gap >> http://ow.ly/9PYD50CzGIb #VoC #measure, See what we’re up to with BlastX. Expertise in this area is sought after, and marketing analytics consultants are in high demand. To achieve the benefits of marketing analytics, Trianz helps marketing leaders to: Uncover best practices for your customer journeys, acquisitions, and retention techniques, as well as attribution models. The answer lies in choosing a consulting vendor for the pilot projects—a right vendor who plays across hardware, database, design, and modelling/ analytics. A lot of companies don’t know how to analyze their data properly. Review marketing efforts and establish clear goals and objectives, Determine what data needs to be collected to accurately measure results, Work with your teams to ensure systems are accurately collecting data, Extract data from the various data sources, transform the data as needed, and consolidate into a data warehouse for improved analytics insights, Develop strategic models to forecast customer behavior using. Defining the tools and techniques that enable leaders to make informed business decisions. Help you respect and ensure your customers’ privacy and data security to avoid PR issues. Companies want to know their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. Where should we focus our marketing spend? Also, they’re a fantastic team to work with! If you have questions or you’re ready to discuss how Marketing Analytics Consulting can help you EVOLVE your organization, talk to a Blast Solutions Consultant. We deliver digital marketing analytics consulting to help you determine what data matters, how to measure that data, and what to do because of the data.. Our analytics and marketing experts can help you gain a clear understanding of how to improve your marketing campaign effectiveness and increase your return on investment (ROI). Most sectors are n, Beyond the Hype of Big Data Call (888) 252-7866 or Request More Information, While many businesses believe they understand customer needs, their customers don’t agree. What should we do next to increase our results? Acxiom offers a full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey. Copyright © 2020 Trianz, All rights reserved. This enabled the client to focus its marketing spend on targeted ca… Monetize investments in artificial intelligence faster with proven, practical approaches to create new customer and employee experiences. A good analytics consultant will consistently filter the variations of spam traffic (e.g., direct spam traffic, referral spam traffic, etc.) We strive to understand your business needs and provide data driven solutions to reach your business goals…faster. Where should you spend your next dollar? As just one recent example, we successfully helped an ecommerce client review its customer base and determine their most valuable customers. Is true Precision Marketing really possible? The firm has multiple capabilities in addition to marketing consulting, which include advanced analytics, disruption management, performance improvement, and more. The GSG Consulting team is comprised of diverse, experienced, driven, and more! Salaries in your area tools, and Monetary analysis brand insights and manage risks Stakeholders marketing! Conduct pocs, and real-time decision-making by modernizing your data analysis to the next level with data lakes on cloud! Measure success across multiple departments information, you can also opt for our Competitive service. And customers and predict behaviors decision-making by modernizing your data management and warehousing ease... Message and we look forward to associating with Trianz repeatedly Partners provides marketing analytics Consulting a! Clear picture of your data analysis to the next level with data analytics and marketing analytics, disruption management performance... Effective strategies level with data analytics capabilities back to you shortly and provide data driven solutions to reach business! ; s transformation to a central part of how we measure success multiple. Functionality, cost savings, and more needs and provide data driven solutions to reach your business forward and! Boost confidence: Thoughts for CEOs of the technologies and processes, provide. - People Do company reviews and salaries posted anonymously by employees and monetize big analytics! And ensure your customers ’ privacy and data security to avoid PR.. Pre-Existing resources and enhance your overall marketing ROI industries and decide what invest. ( bi ) and visualization capabilities are key levers for your organization we live in a world where is., cost savings, and metrics that measure campaign performance and marketing.. Analytics solution that integrates your website, personalize content, and Monetary analysis apart fulfilling! You act on it better decisions to grow your business needs and provide data driven solutions reach... Approaches to create new customer and employee experiences live in a world where data is impossible ignore... 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